The Wellness Project
Goal
To connect the dots between Weather and Wellness using weather science, AI, plus innovative features thus enabling people to live well and make an impact.
Role
Product Designer
Softwares
Figma | Mural | Jira | Sketch
Duration
2022 - 2024
Awards
IBM Client and Partner Success Award 2023
As the world’s most accurate forecaster, we wanted to display our reliable data more integrated and help people understand how weather impacts their ability to live well. Our old experience lacked a clear storyline for physical health & did not bring awareness to many of our offerings. We needed to bring context & understanding to our app so users could proactively make decisions, prepare & stay safe.
THE PROBLEM
BRAND PROMISE TO OUR 400 MILLION MONTHLY USERS
We help them make decisions around topics like Allergies, Cold & Flu, and Breathing (Air Quality).
Live Healthier
We enable them to make better decisions and arm them with the information they need to plan their day and week.
Live Smarter
We use storytelling and expertise to proactively protect people in harm’s way and contextualize risks and impacts.
Live Safer
THE SOLUTION
We made connections between our users’ health, their community, and the planet by building trust in this space,
plus we created new sponsorship opportunities to support brand positioning within our product.
HEALTH & WELLNESS EXPERIENCE
We introduced a Health & Wellness section on our home feed, which clicks through to explainer pages on Allergies, Breathing, Cold & Flu, and Skin Health.
After a series of user tests, we realized users weren’t clicking into each card in our old carousel design. So we pivoted and came up with a new solution.
